2018 Canadian Discount Brokerage Review & 2019 Preview

National Bank Direct Brokerage

By Claude-Frédéric Robert, President, National Bank Direct Brokerage

The past year

  • A completely redesigned Website
    • New persona-based experience;
    • Improved user experience;
    • Easy access to information.
  • New trader promotions: New accounts opened and funded with $ 5,000 are eligible to up to 50 FREE trades for one year. A great way for clients to learn how to manage their portfolios with no commission fees.
  • Distinctive Service offer upgrade:
    • Distinctive Services clients have access to a wider set of benefits and services provided by their Account Manager;
    • Commissions for Options were reduced;
    • Clients enjoy better interest rates.
  • Educational Activities
    • Sponsored the ETF trading contest with Horizons for the 7th year in a row;
    • Seminars, webinars, special presentations and active presence in trading shows. Events where investors could meet with NBDB representatives to receive training on specific investment topics or to gather information about NBDB’s offers.
  • Special events
    • Economic dinner featuring National Bank’s renowned top economist Stéfane Marion.
  • Options training in partnership with the TMX.

The year ahead

  • Redesigned Trading Platform
    • Improved features, design and user experience;
    • Always-on trading screen that allows clients to trade from any page of their accounts;
    • Customized views;
    • API ready;
    • Market-Q for trading and account overview.
  • Digital Account Opening: Simple, automated and paperless.

Claude-Frédéric is a Chartered Professional Accountant (CPA) with a vast experience in consulting and in the financial services industry. Prior to joining National Bank of Canada in 2011, Claude- Frédéric worked for Deloitte on diverse mandates. His different roles have enabled him to develop a cutting-edge expertise in strategy, finance and operations.

To learn more about National Bank Direct Brokerage, visit

Check Also

canadian securities regulators

Online Security for Canadian DIY Investors: How to Stay Safe While Trading Online

Data breaches, fraudulent activity, and online tricks and traps are all around us. It happens …

Leave a Reply

Your email address will not be published. Required fields are marked *