2018 Canadian Discount Brokerage Review & 2019 Preview

HSBC InvestDirect

How 2018 went for HSBC InvestDirect

2017 and 2018 were years of investment and growth for HSBC InvestDirect. In late 2017, HSBC InvestDirect launched a completely new trading platform and introduced flat pricing of $6.88 on North American online equity trades for all customers and Active Trader pricing of $4.88 for customers who trade 150+ times per quarter. Through 2018, we continued to move customers to the new platform and fine tune the function of the site. For example, we added a new ETF and Mutual Fund centres along with the graphical view enhancements have been welcome additions from a customer perspective.

Customers really appreciate the new, easier to use site as seen in the feedback received through our customer surveys. We were also very pleased to receive Dalbar’s top ranking for Client Service in 2017.

Preview to 2019

Our key priorities for 2019/2020 are the introduction of a mobile platform and additional tools for Active Traders, such as a streaming data portal.

To learn more about HSBC InvestDirect, visit our website.

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