RBC Direct Investing has been working toward improving the functionality, pricing, and features of their online trading platform. In 2014, they caused a major pricing shift amongst Canadian online brokerages by lowering their standard commission pricing to $9.95 per trade.
As a bank-owned brokerage, RBC Direct Investing offers the convenience of being able to manage multiple financial products via the RBC online platform. The integration with RBC banking plans may enable clients to avoid paying certain account fees at RBC Direct Investing.
Another thing that makes RBC Direct Investing stand out from their bank-owned online brokerage peers is their community feature. The community section allows comparison with other investors, provides educational support, and contains a moderated forum for asking questions to the community or RBC Direct Investing.