Discount Brokerage Weekly Roundup – August 9, 2013

This week’s discount brokerage roundup will be short and sweet as we continue to cruise through August. In this roundup, a major US discount brokerage comes under fire for how it handled client orders, the mobile trading landscape gets a little clearer for some investors and a little bumpier for others and lastly the marketing machinery looks to be heating up ahead of September with discount brokerages getting creative.

Going with the flow?

One the major discount brokerages in the US, E*trade Financial, caught a bit of flak from investors as it quietly announced that it was under investigation from the Financial Industry Regulatory Authority (FINRA) for how E*Trade has been routing customer orders.  For some good context and explanation, check out this article form Businessweek.

Mobile Trading Reviews Get Rolling

This past week saw the launch of the profiles on mobile trading platforms offered by Canadian discount brokerages. The two discount brokerages covered this week were Disnat (with the Disnat Classic platform) and National Bank Direct Brokerage.  Click the following link to follow the series on mobile trading at discount brokerages.

Coincidentally, RBC’s latest mobile app was launched earlier this week however it looks as though some Blackberry users have had a few hiccups in working with the new app. Reactions across Twitter were mixed but it looks like iPhone users are pleased with the new version.

“Ad”ing some creativity

The discount brokerage marketing machinery looks like its revving itself up.  This cheeky advertisement from Interactive Brokers recently launched and is a bit of a departure from their cartoony ads from years past:

In addition to commercials, several Canadian discount brokerages are pitching in as sponsors for Options Education Days presented by the Montreal Exchange.  Spotted on the list of event sponsors in Montreal & Toronto are:

  • CIBC Investor’s Edge
  • Disnat
  • Interactive Brokers
  • National Bank Direct Brokerage
  • TD Direct Investing
  • Virtual Brokers

To learn more about their options pricing plans, check out the options pricing comparison section.

That’s it for this week, hope everyone has a wonderful and safe weekend!

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