2017 Canadian discount brokerage review & 2018 preview

Catherine Wood, Senior VP and Head of Online Brokerage, Digital Advice, Insurance, Product and Marketing, Qtrade Financial Group

Qtrade Investor

Qtrade Investor – Getting ready to deliver even more value to investors in 2018

By Catherine Wood, Senior VP and Head of Online Brokerage, Digital Advice, Insurance, Product and Marketing, Qtrade Financial Group

This year has been a remarkable and rewarding one for Qtrade Investor so far. We were honoured to receive first-place online brokerage rankings by The Globe and Mail, MoneySense and Surviscor, along with a high customer satisfaction rating from J.D. Power. This kind of recognition matters to us because it shows that we’re giving our clients the service and tools they’re looking for.

It also validates our ongoing commitment to continually improving our platform. Earlier this year, we expanded our selection of commission-free ETFs to include smart beta options.

For investors opening new accounts, we introduced an all-new online account application. Whether they’re starting out with Qtrade Investor or adding an account to an existing service, investors will no longer need to print and mail in paperwork—it can be done entirely online or even on a mobile device. A void cheque is no longer required, and the account can be funded at the same time—all of which means a new account can be up and running much sooner.

We also launched a brand new digital advice (robo) service called VirtualWealth.

We are now starting to roll out a whole new set of enhancements and innovations that will deliver more value and an even better user experience for investors in 2018. Many of these updates are based on feedback from our clients, usage analytics and the results of our annual investor survey. We are pleased to give Sparx Trading readers a sneak preview.

Simpler, quicker online funding

We have streamlined and simplified our account funding options, making more of them paperless.

  • We’ve made moving money in and out easier and more efficient with revamped funding capabilities. Notably, a recurring contribution can now be set up from a banking account without having to print and submit a form.
  • We’ve also streamlined the process of withdrawing funds from a TFSA or RRSP and made it simpler to transfer an account to Qtrade from another institution.

Convenient new mobile trading tools

We’ve leveraged some of the most popular parts of our web service to deliver a more comprehensive mobile trading experience from our Qtrade Investor app for iOS (with enhancements for Android users coming soon):

  • Expanded and improved home dashboard
  • New Ratings Portfolio View including Recognia Technical Summary Score and Morningstar Analyst Rating
  • Added the option to set up, change or cancel recurring contributions from your banking account
  • Access portfolio gain/loss data in portrait view

Track the income generated in a portfolio

The new Portfolio Income View lets income investors effortlessly track how much income their portfolio generates:

  • See income earned over a specified time period with Income History
  • See top 3 income-generating holdings at a glance
  • Understand a portfolio’s income yield with Income Summary
  • View a detailed listing of income received with Income Breakdown

Check in with registered accounts

The new Registered Account Centre makes it much easier for clients to see, at a glance, the status of their TFSA and RRSP contributions, helping them make the most of their tax-sheltered accounts. The Registered Account Centre is accessible with a single click from the home dashboard.

These are just a few of the enhancements that Qtrade Investor clients will soon see. We’ve also done away with account minimums, included a new view and tools for value investors, and incorporated quantitative insights from Morningstar as well as technical data from Recognia.

We also have many more enhancements planned for 2018, with a particular focus on mobile capabilities—all designed to deliver a more powerful, faster and more intuitive trading experience for our clients. Learn more about Qtrade Investor’s enhancements.

Catherine Wood holds an MBA from the Rotman School of Management as well as a Master’s in Information Studies from University of Toronto and a BA (Hons) from York University. Her professional designations include ICD.D, Certified Financial Planner (CFP), Chartered Life Underwriter (CLU), and Tax and Estate Practitioner (TEP).

To learn more about Qtrade Investor, visit their website at or view our profile of Qtrade Investor here.

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