Advertising Terms and Conditions

SparxTrading.com Advertising Terms and Conditions

At SparxTrading.com, we believe that ads should contribute to and be consistent with the overall user experience of our website. Advertisers are responsible for ensuring that their ads comply with all applicable laws, statutes, and regulations. The standard Interactive Advertising Bureau (IAB) of Canada Terms and Conditions apply to this Agreement.

I.    General

A.    Ads must not contain false, misleading, fraudulent, or deceptive claims or content.

B.    You may not manage more than one advertiser or client through a single ad account, and may not change the advertiser or client associated with an established ad account.

II.    Data and Privacy

A.    No data collected, derived or obtained from or in connection with a SparxTrading.com ad, including SparxTrading.com’s delivery of an ad, and SparxTrading.com users’ interaction with a SparxTrading.com-served ad (such as information derived from targeting criteria) may be received or used by an entity not acting on behalf of a SparxTrading.com advertiser.

B.    You may not use SparxTrading.com advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, building or augmenting user profiles, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis to assess the performance and effectiveness of your SparxTrading.com advertising campaigns.

C.    You may use information provided directly to you from users if you provide clear notice to and obtain consent from those users and comply with all applicable laws and industry guidelines.

D.    You may not directly or indirectly transfer or sell any data to, or use such data in connection with any ad network, ad exchange, data broker, or other party not acting on behalf of an advertiser and the advertiser’s SparxTrading.com’s advertising campaigns. By indirectly we mean you cannot, for example, transfer data to a third party who then transfers the data to an ad network.

III.    Ad Creative and Positioning

All components of an ad, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad. Ads may not position products or services in a sexually suggestive manner. Ads may not contain content that exploits political agendas or “hot button” issues for commercial use. Additionally, ad text must include proper grammar and the use of all symbols, numbers, or letters must adhere to the true meaning of the symbol.

A.    Accuracy

Ads must clearly represent the company, product, service, or brand that is being advertised. Products and services promoted in the ad copy must be clearly represented on the landing page, and the destination site may not offer or link to any prohibited product or service. Additionally, ads may not suggest false relevancy to generic offers.

B.    Attribution

Ad text may not assert or imply, directly or indirectly, within the ad content or by targeting, a user’s personal characteristics within the following categories:

i.     race or ethnic origin;

ii.    religion or philosophical belief;

iii.   age;

iv.   sexual orientation or sexual life;

v.    gender identity;

vi.   disability or medical condition (including physical or mental health);

vii.   financial status or information;

viii.  membership in a trade union; and

ix.    criminal record.

C.    Destination Sites

Ads must lead to a functioning landing page that does not interfere with a user’s ability to navigate away from the page.

D.    Targeting

Ads must always apply appropriate targeting and never use targeting criteria to provoke users. Ads for regulated goods and services (e.g. alcohol and gambling), must abide by all applicable laws, regulations, and industry codes.

IV.    Ad Content

Advertisers must ensure that their ads comply with all applicable laws, regulations and guidelines. All claims in ads must be adequately substantiated. Ads must not offend users. Ads and any offers promoted within ads must not be false, deceptive or misleading or contain spam. Ads must not contain or promote illegal products or services. Ads must not violate the rights of any third parties.

V.    Community Standards

Ads, or categories of ads, that receive a significant amount of negative user feedback, or are otherwise deemed to violate our standards, are prohibited and may be removed. In all cases, we reserve the right in our sole discretion to determine whether particular content is in violation of our standards.

A.    Illegal Activity

Ads may not constitute, facilitate or promote illegal activity.

B.    Harassment

Ads may not insult, attack, harass, bully, threaten, demean or impersonate others.

C.    Hate Speech

Ads may not contain “hate speech,” whether directed at an individual or a group, based on membership within certain categories. These categories include, but are not limited to, race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language.

D.    Minors

Ads that are targeted to minors may not promote products or services that are illegal for use by minors in their jurisdiction, or that are deemed to be unsafe or inappropriate.

E.    Sex/Nudity

Ads may not contain adult content, including nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

F.    Shock Value

Ads may not be shocking, sensational or disrespectful, or portray excessive violence.

VI.    SparxTrading.com References

Ads may not imply a SparxTrading.com endorsement or partnership of any kind. Ads may not use our copyrights or trademarks or any confusingly similar marks, except with our prior written permission.

VII.    Rights of Others

Ads may not include content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.

We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy. These guidelines are subject to change at any time.